![]() And many of these games encourage players to repeatedly pay large amounts. The change didn’t just affect Brave Exvius gacha games often use low drop rates and limited-time promotions to encourage players to pull and pull and pull to get the latest new addition. And that rate was all rumor and supposition until a patch in late January 2018, when Gumi added the exact chances to pull a four- or five-star character, shortly after Apple announced plans to require posted drop rates for in-game purchases in iOS games. That leaves players feeling underfunded, as most pulls only have a 3 percent chance to get the rarest and best rank, a “rainbow” five-star character. Making progress in the game earns a trickle of free Lapis gems, the currency used to buy summons, but the amount pales in comparison to buying Lapis with real money. Instead of having characters join the party during the story like they might in a traditional role-playing game, the player buys loot box-like crystals that each contain a single random character in a “summon” tab. It’s what many call a gacha game, after Japanese gachapon toy-vending machines. What the report doesn’t mention is what makes these games so profitable: The main way of improving your collection is by taking pulls on a slot machine. Gumi and Square Enix didn’t publish drop rates for summoned characters in Final Fantasy Brave Exvius until January 2018. So much so, in fact, that Square Enix highlighted Brave Exvius and a similar mobile game, Kingdom Hearts Union X, as profit leaders in its 2017 earnings report. The mix of quick play sessions and Final Fantasy nostalgia has worked for Gumi and Square Enix. In the game, these characters appear as “visions” of “legendary warriors given life.” When publisher Square Enix and global developer Gumi released Brave Exvius outside Japan in June 2016, it featured characters such as Cecil and Rydia of Final Fantasy 4 now it also features characters like Noctis of Final Fantasy 15, a game newer than Brave Exvius itself. Brave Exvius’ main selling point is its huge crossover melting pot of characters from almost every Final Fantasy game, and from many other Square Enix titles. It’s a traditional Japanese role-playing game split into episodes, with new ones released roughly once a month, and streamlined for mobile play. It’s easy to get hooked on Final Fantasy Brave Exvius. “I charged $1500 that day to get her,” he wrote. He eventually got her, though - one character in a game with a cast of hundreds. A patch had increased the chances he’d pull rare characters like her, but nowhere did it say that Elza was a 1-in-400 pull, with each try costing about $2.50. This middle-aged, married man, going by Nothing024 on Reddit, missed out on his first chance to get the limited-time promotional crossover character in Final Fantasy Brave Exvius, and only had two weeks to try to get her again. “It was my birthday and I had to have Elza.”
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